situation:
Managers of this Iowa hotel had the feeling that their signature courtyard was not living up to its potential. En lieu of a plain, somewhat spare look, it could be much more lush and green and provide visitors with a memorable experience, the thinking went. Commercial Silk Int’l was contacted to see if the addition of artificial birch branches and trees could make for a cost-effective design solution that would require little ongoing maintenance.
initiatives:
Projects come along once in a while where the Commercial Silk Int’l design team has an empty canvas to create enchanting new environments. This was one of those projects. Knowing that large silk Paper Birch trees often provoke a sense of awe and wonderment in people, the design team eagerly mocked-up digital images to show hotel management how well the birch branches and trees would work with high ceilings. The artificial branches would also create unique spaces, and assorted other courtyard artificial plants would round out the overall environment.
results:
The vision set forth by the design team was made into realty, and the objective of creating a memorable and majestic experience was achieved. Commercial Silk Int’l manufacturers crafted custom birch branches and trees expertly and on budget, and installers worked successfully through the night to minimize interruption of normal business hours.
location:
Ames, IA