Red Oak Tree Enhances Termination Point

situation:

A major health care provider was exploring visual branding options for their new corporate identity. The clinic locations were in need of large unique objects to the health industry that would be identified easily. A large artificial oak tree was selected to unify the health care clinics.

The design team developed construction criteria of the tree: to be indicative of a Minnesota landscape and to have a substantial 10'-12' stem diameter.

Many layers of approval were required throughout the design and proposal process. Photo imaging became important in conveying the artificial oak concept to design, administration and purchasing personnel.

initiatives:

Because a live indigenous tree would not survive in an interior situation, and because most artificial trees utilize smaller multiple trunks, our solution was a silk red oak tree crafted with a hand sculpted trunk. In addition, the tree was built to appear as if it continued behind the wall it was placed against. This half wall tree solution help to define and enlarge the clinics seating and lobby areas.

Fire retardant foliage for the artificial tree and the underplantings were a requirement that was met by all of our artificial plant products.

The wall tree was constructed with a structural steel, internal framework bolted to the concrete floor. This design resulted in a permanent structure that will resist potential vandalism problems (intentional or unintentional) that are inherent in public spaces.

results:

The artificial Red Oak Tree has been a source of interest for both the staff and patients. The visual impact of the tree provided the strong and unique image that the health care provided was in need of.

location:

MULTIPLE LOCATIONS

products:

PRAIRIE GRASS (GREEN)

RED OAK HALF TREE