What better place for an artificial fruit tree than the produce aisle of a supermarket or grocery store? Lately we've received many requests from grocers about constructing artificial fruit trees for retail environments, and it's so obvious it makes too much sense — why not define and design store aisles with artificial fruit trees where people are purchasing fruit and vegetable products? Also, since live trees carry the risk of harboring insects and other elements unsafe around food products, artificial is the only way to go.
From a design standpoint, artificial fruit trees are visually stunning. Yet there are functional design benefits as well. The trees create and define unique spaces within grocery stores, in some cases actually providing aisle spacing. They create scale, shape or hide unsightly views, and promote a healthful and green feeling that resonates with mothers.
Fruit trees can come in all shapes, sizes, and varieties, and the most popular are Orange, Apple and Citrus. Smaller trees and those placed in real plant containers, like in this store in Chicago, can be moved for cleaning and re-shaping of spaces.
Overall, artificial fruit trees can go a long way toward providing a memorable customer experience and encouraging repeat visits. Just remember that if you see a tree on your next trip to the store — don't eat the fruit!