Trade show designers and exhibitors have turned to artificial plants and trees recently, sprucing up (no pun intended) their booths while streamlining logistics. It makes sense: you put countless hours into the design, ship it out, set it up, wear out your shoes and jaw standing and talking for three days, pack it up, and send it off to the next one. You better be efficient, and you better have a design that stands out from your competitors next door.
A few benefits of going silk:
- Staying fresh. For booths that move from show to show, live plants are not cost-effective. Silk plants don't wilt or lose their leaves in shipping and only need a little touch up to look good as new.
- Creating themes. Booth designers have used Commercial Silk Int'l silk plants and trees to convey forest themes, such as this Aspen Rocky Mountain booth for guitar company Two Old Hippies, and this Central Park booth for The Ladders.
[more] - Providing scale. Trade show ceilings are too high and it's difficult to properly define and scale an exhibition. Artificial trees create smaller, intimate settings while providing a visceral design impact.
- Packing and shipping. Artificial trees can be easily disassembled, packed, reassembled, and shipped in crates.
- Fire proofing. Because trade shows are held in what is considered assembly occupancies (places where 50 or more people gather), they are required to use fire retardant materials that pass the state fire codes, specificially the NFPA 701 test. All Commercial Silk Int'l foliages pass this test.
Any company with a trade show regiment knows how expensive it can be, from carpet and electricity to hotel rooms and rental cars. Next time you pick up that order form for plants, remember that you can create memorable booth themes and save time and money with the artificial variety.