WHAT IS IMMERSIVE DESIGN?
Immersion, immersive design, and themed spaces have become interchangeable expressions that all hint at the same idea: an experience that takes you away from your reality. That is a difficult task in an age where people are increasingly critical of theatrical detail, and increasingly aware that the experience is designed to shape their perceptions. With those factors working against you at every turn, how do you convince someone that they have been transported to another world? The truth of immersion is that it doesn’t need to be complete, or flawless. While experts in the field will be able to point […]
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